As head of Corporate Affairs for Walmart Asia between 2010 and 2014, Anthony led a Corporate Affairs strategy that positioned Walmart as a key leader in everyday low price, sustainability and women’s economic empowerment. Leveraging a mix of outstanding executive communications, internal engagement, targeted media relations (supported by an external agency infrastructure identified and brought in by Anthony), and leadership on the ECR Asia Pacific industry association, the profile of the company was elevated. In 2013-2014 out of Hong Kong alone, Walmart recorded an impressive 19 million USD worth of positive editorial, the climax of a corporate reputation strategy that was consistent, creative and impactful.